The Complete Guide to the Facebook Ads Pixel. NOTE: This article was updated in May 2. Since Facebook changes so freakin’ quickly, I’ll be regularly updating this article. Enjoy…Want to know the secret to high- converting Facebook ads?

Taking advantage of the Facebook ads pixel. If you’re serious about using Facebook ads to grow your business these days, you need to be using Facebook’s pixel. Unfortunately, fully understanding how to use the pixel properly tends to trip a lot of people up – it can be wicked confusing. In this article I’m going to help you wrap your head around the Facebook ads pixel and explain: What is the Facebook pixel — how to use it for retargeting and tracking conversions.

Where the pixel gets placed and how to verify it’s working correctly. How to use the pixel for more highly converting ads.

A slick Facebook ads strategy using the pixel that’s working really well right now. Ready?  Let’s dive right into it…What’s A Pixel?

First, if you’re not sure what a pixel is, it’s simply a piece of Javascript code that gets placed on the pages of your website. It allows you to measure, optimize and build audiences for your Facebook ads. Facebook provides this code to you.

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NOTE: This article was updated in May 2017. Since Facebook changes so freakin’ quickly, I’ll be regularly updating this article. Enjoy. Royal Navy captain Wentworth was haughtily turned down eight years ago as suitor of pompous baronet Sir Walter Elliot's daughter Anne, despite true love.

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Now, I know for some of you your eyes just glazed over, but if you’re a non- techy person like me, don’t worry, it’s not as intimidating as it seems. I get into where it goes on your site and how to do it below so keep reading…The Facebook Pixel: What You Need to Know. Facebook “officially” moved to just the one pixel in early 2. The Facebook pixel is used for 3 main functions: Building Custom Audiences from your website for re- marketing. Optimizing ads for conversions. Tracking conversions and attributing them back to your ads. Here’s an example of what the base Facebook pixel looks like (without the black lines): Where to Find Your Facebook Pixel.

In your Ads Manager, the easiest thing to do is click the little “hamburger” (3 stacked lines) in the upper left corner and then…Step 1: Go to Tools. Step 2: Select Pixels. Step 3: Click the “Setup Pixel” button. Step 4: Choose “Copy and Paste the Code. Where Does the Facebook Pixel Go? If you want to track people coming to any page on your website so you can target your Facebook ads to them later, place the Facebook pixel between the “head” tags of your website’s theme.

By placing it in your site’s theme, the pixel will show up on every page on your site and you don’t have to manually place it individually on every page. If you’re using Word.

Press, use a plug- in like Insert Headers & Footers, Headers & Footers or Facebook Conversion Pixel. These plug- ins make it really easy to add this pixel code to your site. See, Facebook gives clear instructions on where the pixel goes: Again, if you’re a non- techy like me and have a web guy or gal on your team, simply copy and paste this pixel code from Facebook and send it to your web person. Or, hire one on upwork or Fiverr if you don’t have someone. For a web person, this is SUPER easy and they’ll do it in like 2 minutes. If you want to track people coming to specific landing pages, place the Facebook pixel between the “head” tags of the individual pages. For example, if you want to track people coming to your opt- in page and your “thank you for opting- in” page, you would place your one custom audience pixel on both pages.

If you’re using something like Lead. Pages or Clickfunnels or Optimize Press, each make it super easy to add this pixel code to your landing pages. Verifying The Facebook Pixel is Placed & Working Correctly. Verifying that the pixel has been placed and is working correctly is another thing that tends to trip a lot of people up.

Here are a couple tips to help make verifying the pixel easier: After you’ve placed the conversion tracking pixel on a page, save and reload the page (if you’re using Lead. Pages, “publish” the page and make sure the page fully loads.)Then, if you’re using Power Editor to set up your ads, simply refresh the browser tab you’re working in. This should change the pixel from “unverified” to “verified”. Another trick, if you’re using Chrome, is to download the Facebook Pixel Helper extension. The Pixel Helper is an awesome tool that helps you validate and troubleshoot your Facebook pixels. If you don’t have it yet, get it now, it’s a lifesaver. Here’s an example of what it looks like: Using the Facebook Pixel for Retargeting.

If you’re not already familiar with retargeting or re- marketing (same thing)… you know how when you go to a site like Amazon. Then later that day you’re surfing the Net and you see an Amazon ad for that same product you were looking at? That’s retargeting…and it’s awesome. Facebook retargeting allows you to do things like: Target your ads to people who have visited your website. Target your ads to people who have visited your opt- in page but didn’t opt- in. Target your ads to people who have visited your sales page but didn’t buy.

Find new Facebook users to target your ads to who are similar to people who visit your website (lookalike audiences)The opportunities are only limited by your creativity and where you want to “capture” people in your sales funnel. Remember, there is only ONE Facebook pixel per Facebook ads account. This is another thing that tends to be confusing.

That means your ONE Facebook pixel goes on any page (or your website) that you want to track. Setting Up Your Custom Retargeting Audiences. Once you’ve placed the Facebook pixel in your website’s theme, then you can begin creating your custom retargeting audiences. NOTE: THIS IS A TWO STEP PROCESS.

PLACE THE FACEBOOK PIXEL ON YOUR SITE FIRST, THEN YOU CAN CREATE YOUR RETARGETING AUDIENCES. Step 1: In your Ads Manager, under Tools, select either Audiences or Pixels. Step 2: If you selected Audiences, Click the Create Audience button and select “Custom Audience”. Choose Website Traffic. If you chose Pixels, then simply select Create Audience.

Step 3: Create what kind of audience you want. Step 4: Choose the duration for how long you want to track people who visit your website or landing page.

It defaults to 3. That means that people who visit your tracked pages are kept in the Audience for a maximum of 3. After 3. 0 days from their first visit they are removed from the Audience. You can adjust the retention window from a minimum of 1 day to a maximum of 1. Step 5: Create your ad and choose the custom audience you want to target in the Targeting section. Here’s a step- by- step video for how to set up your custom audiences: https: //www.

CDA2ux. 83. Scg. Tracking Conversions With the Facebook Pixel. There are two ways to track conversions, one being a little easier than the other. The first way is with Custom Conversions (easier way of the two) and the second is with Standard Events. Let’s take a look at each…Custom Conversions. Custom conversions allow you to optimize for and track actions using simply the Facebook pixel and the URL of your ‘thank you’ page. They also allow you to optimize for and track actions that are different from the 9 standard events that we just talked about (see below). Here’s the easiest way to set up a Custom Conversion: In Ads Manager, click the little “hamburger” in the upper left.

Select ‘Custom Conversions’Click Create Custom Conversion. NOTE: you’re currently limited to having 4. You can also include the purchase value of your product/service. Watch New Life Download. Tracking with Standard Events. Ok, so here’s where things get A LITTLE techy, so stay with me…I’m going to assume you know what a conversion is (every time someone lands on your landing page and gives you their email address in exchange for your lead magnet or they buy something from you) — that’s a conversion. In order to track conversions with the Facebook pixel, we now need to add a small snippet of code (that Facebook provides us) to the base Facebook pixel. Facebook calls these small snippet of code things “Standard Events”.

Using a Standard Event code you can see how many conversions you’ve had and thus how much you’re per conversion.

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